Run the whole nightfrom one dashboard
A professional, lineup-driven event page with integrated ticketing, plus the full back office the big platforms make you pay for. Free to start, and you keep 100% of the price you set.
Free to start. No credit card.
★★★★★Trusted by independent organizers across Europe.
See how the night is selling the moment you land
Views, interested and going, tickets sold and revenue, live on one screen. No exports, no waiting.
- Real-time revenue and tickets sold
- Interest and going counts at a glance
- Every event you run in one place
Sell every ticket, keep every euro
Set up tiers in minutes, from early bird to VIP, with promo codes and pay-in-installments. Your buyers get a smooth checkout, you keep 100% of the price you set.
- Multiple tiers with their own quotas
- Promo codes and early-bird pricing
- Pay-in-installments at checkout
Every sale under your control
Search any order, resend a ticket, refund or cancel, all yourself. No support ticket, no waiting on a platform to act for you.
- Resend tickets in one click
- Refund or cancel without a support ticket
- Full order history and buyer details
Sell to your list before the doors open to everyone
Open a registration page while the tickets stay closed, then send unlock codes to the people who signed up. Private tiers stay hidden until the code that reveals them arrives.
- A registration page fans join before the on-sale
- Unlock codes sent in waves, with a log of who got one
- Hidden ticket tiers only a code reveals
Sway runs event night, not just the presale
Give your door team multi-device scanners, a live guest list and invitation waves. Scans keep working with no signal, every one lands in an audit trail, and a refused code says why.
- Multi-device QR scanning, online or offline
- Guest list in waves, with who invited whom
- Audit trail and refusal stats for every scan
Know exactly where every buyer came from
Tabs for revenue, orders, engagement, campaigns, traffic sources, URL stats and pixels, plus an AI Mode that reads your own numbers and says what to do next.
- Revenue, orders and scan-rate over time
- Sources, campaigns, URL stats and checkout abandonment
- AI Mode: the next move, read from this event's numbers
The lineup fans browse before they buy
Add artists, stages and set times, and set the order the line-up reads in. Fans explore the whole bill on your event page and in the Sway app, then buy without leaving.
- Artists, stages and set times
- The line-up in the order you choose
- Browsable in the Sway discovery app
The assistant that knows this event
Train Swapy on your event, then ask it how the night is selling, who is on the guest list or what to send next. It drafts the campaign too, and it is free on every plan.
- Trained on your own event data
- Answers and campaign drafts from your own numbers
- Free on every plan, Basic included
Fill the room, on your terms
Push your event into Sway's discovery feed, send presale drops and last-call notifications, and turn your crowd into a sales force with the ambassador programme.
- Boost into the discovery feed
- Push notifications to followers
- Ambassadors with personal codes, credits and rewards
Included, without the add-on bill
- Coupons capped by tickets, handed out as one link
- A custom event page and vanity URL
- Payouts direct to you from the first sale
- Day-by-day RSVP on festivals that declare their days
- Co-organisation: invite another promoter onto the event
- A Drive for the event, charged to the page that runs it
- News posts on the event, with a prefilled push
- A 15-minute cart hold, and Find my tickets for lost buyers
- Raffles, DJ contests and a buyer support inbox
- Timezone-aware dates and set times
A real back office, not just a ticket link
The essentials for running the night, side by side with the platforms you already know.
| Feature | Sway | Eventbrite | Shotgun |
|---|---|---|---|
| You keep 100% of the price you set | |||
| Door check-in and scanners included | |||
| Live guestlist with comp entries | |||
| Full order control: resend, refund, cancel | |||
| Paid out from the first sale | |||
| Built-in discovery app for fans |
Comparison reflects general public positioning and is provided for guidance. Verify current competitor terms before relying on it.
Live in minutes, running all night
Create your event
Add the basics and publish a professional event page for free. No account needed to start.
Add tickets and lineup
Set your tiers and prices, then add artists, stages and set times.
Share and sell
Share your page, sell on web and in the Sway app, and watch sales come in live.
Scan at the door
Check guests in with multi-device scanners and keep your numbers honest.
Free to start, fair when you sell
Creating and running your event is free. On paid tickets, a small service fee is added at checkout and paid by the buyer, so you keep the full price you set.
See pricingGood to know
- How much does it cost to sell tickets?
- You keep 100% of the price you set. A small service fee is added at checkout and paid by the buyer. Creating and managing the event is free. See the pricing page for the exact rate.
- When do I get paid?
- You are paid out from your very first sale, straight to your connected account. There is no waiting until after the event.
- Can I refund or resend a ticket myself?
- Yes. From the orders screen you can resend a ticket, refund or cancel an order yourself, with no support ticket and no waiting on the platform.
- Does Sway handle check-in at the door?
- Yes. Add scanner accounts and check guests in from any phone, with a live guestlist and checked-in counts. It is included, not a paid add-on.
- Do fans need the app to buy a ticket?
- No. Anyone can buy on the web with no app required. Fans who use the Sway app also get discovery, reminders and their tickets in one place.
Put on the night, we'll handle the rest
Create your event in minutes, free, and keep 100% of what you sell.
Create your eventFree to start. No credit card.
