Every tool forthe night you run
Ticketing, discovery, marketing and payouts, on one platform built for how the events world actually works. Pick your role and see exactly what you get.
Free to start. No credit card.
Pick the toolkit made for you
Each audience gets features shaped around how they work. Start where you fit.
Promoter
Sell tickets, market to your own audience, and run your whole operation with a team.
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Venue
A page fans follow, a calendar that fills itself, and the tools to sell every night out.
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Artist
One page to get booked, share your press kit, and grow a fanbase you own.
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Agency
Group your whole roster of artists, venues and promoters under one team and one bill.
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Event
One night, fully handled, from the first ticket to the door scan.
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What every Sway page gets
Whatever you run, these come as standard.
Keep your revenue
You keep 100% of the price you set. Fees sit with the buyer, and you are paid out from the first sale.
Own your audience
Followers, email and push are yours to keep. No algorithm between you and the people who show up.
Discovery built in
Every page lives inside the Sway app, where fans already browse for their next night out.
EU-built, privacy-first
Built in Europe with GDPR at the core, so your data and your fans' data stay protected.
★★★★★Loved by promoters, venues and artists across Europe.
One platform instead of five tools
The essentials, side by side with the ticketing platforms you already know.
| Feature | Sway | Shotgun | DICE | Eventbrite |
|---|---|---|---|---|
| You keep 100% of your ticket price | ||||
| Built-in email and push to your audience | ||||
| Own your retargeting pixels and data | ||||
| Mixed multi-page teams (artists, venues, promoters) | ||||
| Free discovery app for fans | ||||
| EU-built, GDPR-first |
Comparison reflects general public positioning and is provided for guidance. Verify current competitor terms before relying on it.
Good to know
- Is Sway free to start?
- Yes. Creating your page and your first event is free, and you are paid out from your first ticket sale. Paid plans unlock growth tools like advanced marketing and larger teams.
- Who is Sway for?
- Event promoters, venues, artists, booking agencies and anyone running a single event. Each gets a toolkit shaped around how they work. Pick your role above to see the details.
- What does it cost to sell tickets?
- You keep 100% of the price you set. A small service fee is added at checkout and paid by the buyer, so your revenue stays yours. See the pricing page for the exact rate.
- Can I move my events and audience to Sway?
- Yes. You can bring your events across and start building a following straight away. Your contacts, email and push audience stay yours to export at any time.
- Do fans need Sway to buy a ticket?
- No. Anyone can buy on the web with no app required. Fans who use the Sway app also get discovery, reminders and their tickets in one place.
Start with the plan that fits
Simple pricing and no lock-in. Add the growth tools when you are ready.
See pricingFree to start. No credit card.