Your whole operationon one page
Ticketing, marketing and money for every event you run, in a single dashboard. Free to start, and you keep 100% of the price you set.
Free to start. No credit card.
★★★★★Trusted by independent promoters across Europe.
Know if your page is selling the second you log in
Revenue, 30-day views, unique visitors, follower growth and your upcoming events, live on one screen. No exports, no waiting.
- Revenue and views at a glance
- Follower growth and unique visitors
- Every event you run in one place
Keep 100% of your ticket price
Spin up an event and its ticket tiers in minutes, from early bird to VIP, with promo codes and pay-in-installments at checkout. You keep the full price you set.
- Multiple tiers with their own quotas
- Promo codes and early-bird pricing
- Pay-in-installments at checkout
See exactly where your sales come from
Tabs for revenue, orders, engagement, campaigns, traffic sources, URL stats and marketing pixels. Double down on the channel that actually converts, and prove your ad spend works.
- Revenue and orders over time
- Sources, campaigns and URL stats
- Meta and TikTok pixels, with server-side CAPI
Email your own audience, no Mailchimp bill
Compose campaigns to the followers you have built, straight from your dashboard, and send to a CRM segment instead of the whole list. Once your DMARC is in place, they leave from your own domain.
- Campaigns to your followers and CRM segments
- Your own sending domain, with a deliverability check
- No separate email tool to pay for
Reach every follower in one tap
Send a presale drop or a last-call straight to the phones of everyone who follows you. The most direct line to your crowd, with no ad spend.
- One tap to every follower
- Presale drops and last-call alerts
- Land on phones, not in a feed
Turn your crowd into a street team that sells
Give each ambassador a personal code, priced per event, and pay them in credits they swap for tickets, guest list spots or merch. XP, tiers, quests and badges keep the programme alive, in your own words.
- A personal code per ambassador, priced per event
- Credits and rewards you define, given back on a refund
- A sign-up page on your own site, and an activity tab
Buy your way in front of Sway's discovery crowd
Boost your page and events into Sway's discovery feed to reach fans beyond your own following. Track every boost you have received in one history.
- Boost into the discovery feed
- Reach fans beyond your followers
- Full history of boosts received
Ask your audience anything, in a form you build
Build a multi-step form in minutes for artist applications, feedback or guest requests. Every answer lands in one screen with its own statistics, and can target a CRM segment.
- Multi-step forms you build yourself
- Responses and statistics in one screen
- Free on every plan, Basic included
The assistant that knows your operation
Ask Swapy how a night is selling, who to email next, or what a documentation page says. It drafts your campaigns, reads back the ones already sent, and is free on every plan.
- Answers read from your own events and numbers
- Drafts email campaigns and reviews the sent ones
- Free on every plan, Basic included
Your own website, running on your Sway data
Put your operation on your own domain, with a site that reads its events, line-ups and tickets from Sway through the API and an admin panel for branding and content. Checkout stays on Sway, so payouts do not change.
- Your domain, your branding, your content
- Events and tickets synced from your Sway page
- Included from Studio
Give your team exactly the access they need
Add your team once and set reader, manager or admin access per person. Seats and roles are clear, with no shared logins and no over-sharing.
- Reader, manager and admin roles
- Per-person access, no shared logins
- Clear seats-used quota
Included, without the add-on bill
- A wallet with your balance and payout history
- Meta and TikTok pixels, server-side CAPI and your own attribution
- A custom vanity URL with a QR code
- Sale alerts the moment money comes in
- A branded page with photo, bio and verified badge
- News posts on your page, with a prefilled push
- A Drive for your files, counted against your storage
- Partners and sponsors on your page, each with their link
- Presales: register, unlock and distribute private codes
Own your audience, keep your money
The essentials for running your operation, side by side with the platforms you already know.
| Feature | Sway | Shotgun | DICE |
|---|---|---|---|
| You keep 100% of the price you set | |||
| Bring your own Meta and TikTok pixels | |||
| Email your followers without a third-party tool | |||
| Own your audience and buyer data | |||
| Paid out from the first sale | |||
| One app and web storefront for discovery |
Comparison reflects general public positioning and is provided for guidance. Verify current competitor terms before relying on it.
Set up once, sell everywhere
Create your page
Set up your promoter page and brand for free. No account needed to start.
Add events and tickets
Publish your events, set your tiers and prices, and add promo codes.
Share and sell
Sell on web and in the Sway app, and watch sales come in live.
Grow your audience
Email, push and boost your followers, then track what converts in Insights.
Free to start, fair when you sell
Creating your page and running your events is free. On paid tickets, a small service fee is added at checkout and paid by the buyer, so you keep the full price you set.
See pricingGood to know
- How much does it cost to sell tickets?
- You keep 100% of the price you set. A small service fee is added at checkout and paid by the buyer. Creating your page and running events is free. See the pricing page for the exact rate.
- When do I get paid?
- You are paid out from your very first sale, straight to your connected account. There is no waiting until after the event.
- Do I own my audience and data?
- Yes. Your followers, your email list and your buyer data stay first-party and yours. You can email your audience and attach your own Meta or TikTok pixels, with no third-party tool in the middle.
- Which marketing tools are free and which are paid?
- Your dashboard, ticketing, insights, pixels, wallet and team permissions are free. Email campaigns, push notifications and boosts are paid growth tools you turn on when you want to actively market.
- Can I run several events and a team from one page?
- Yes. Every event you run lives under one promoter page, and you can add your team with reader, manager or admin access per person, with no shared logins.
Run it all from one page
Create your first event in minutes, free, and keep 100% of what you sell.
Create your eventFree to start. No credit card.
