All features
For promoters

Your whole operationon one page

Ticketing, marketing and money for every event you run, in a single dashboard. Free to start, and you keep 100% of the price you set.

Create your eventSee pricing

Free to start. No credit card.

Know if your page is selling the second you log in
Dashboard

Know if your page is selling the second you log in

Revenue, 30-day views, unique visitors, follower growth and your upcoming events, live on one screen. No exports, no waiting.

  • Revenue and views at a glance
  • Follower growth and unique visitors
  • Every event you run in one place
Keep 100% of your ticket price
Ticketing

Keep 100% of your ticket price

Spin up an event and its ticket tiers in minutes, from early bird to VIP, with promo codes and pay-in-installments at checkout. You keep the full price you set.

  • Multiple tiers with their own quotas
  • Promo codes and early-bird pricing
  • Pay-in-installments at checkout
See exactly where your sales come from
Insights

See exactly where your sales come from

Four tabs of analytics: revenue, orders, traffic sources and marketing pixels. Double down on the channel that actually converts, and prove your ad spend works.

  • Revenue and orders over time
  • Traffic sources and campaign attribution
  • Meta and TikTok pixels for retargeting
Email your own audience, no Mailchimp bill
Email marketing

Email your own audience, no Mailchimp bill

Compose campaigns to the followers you have built, straight from your dashboard. Your list, your data, no third-party tool to plug in.

  • Campaigns to your own followers
  • Your list stays first-party and yours
  • No separate email tool to pay for
Reach every follower in one tap
Push notifications

Reach every follower in one tap

Send a presale drop or a last-call straight to the phones of everyone who follows you. The most direct line to your crowd, with no ad spend.

  • One tap to every follower
  • Presale drops and last-call alerts
  • Land on phones, not in a feed
Give your team exactly the access they need
Team permissions

Give your team exactly the access they need

Add your team once and set reader, manager or admin access per person. Seats and roles are clear, with no shared logins and no over-sharing.

  • Reader, manager and admin roles
  • Per-person access, no shared logins
  • Clear seats-used quota
Buy your way in front of Sway's discovery crowd
Reach

Buy your way in front of Sway's discovery crowd

Boost your page and events into Sway's discovery feed to reach fans beyond your own following. Track every boost you have received in one history.

  • Boost into the discovery feed
  • Reach fans beyond your followers
  • Full history of boosts received
And everything else

Included, without the add-on bill

  • A wallet with your balance and payout history
  • Meta and TikTok marketing pixels
  • A custom vanity URL with a QR code
  • Sale alerts the moment money comes in
  • A branded page with photo, bio and verified badge
  • Free to Pro tiers you scale on your terms
How Sway compares

Own your audience, keep your money

The essentials for running your operation, side by side with the platforms you already know.

FeatureSwayShotgunDICE
You keep 100% of the price you set
Bring your own Meta and TikTok pixels
Email your followers without a third-party tool
Own your audience and buyer data
Paid out from the first sale
One app and web storefront for discovery

Comparison reflects general public positioning and is provided for guidance. Verify current competitor terms before relying on it.

How it works

Set up once, sell everywhere

  1. Create your page

    Set up your promoter page and brand for free. No account needed to start.

  2. Add events and tickets

    Publish your events, set your tiers and prices, and add promo codes.

  3. Share and sell

    Sell on web and in the Sway app, and watch sales come in live.

  4. Grow your audience

    Email, push and boost your followers, then track what converts in Insights.

Simple pricing

Free to start, fair when you sell

Creating your page and running your events is free. On paid tickets, a small service fee is added at checkout and paid by the buyer, so you keep the full price you set.

See pricing
Questions

Good to know

How much does it cost to sell tickets?

You keep 100% of the price you set. A small service fee is added at checkout and paid by the buyer. Creating your page and running events is free. See the pricing page for the exact rate.

When do I get paid?

You are paid out from your very first sale, straight to your connected account. There is no waiting until after the event.

Do I own my audience and data?

Yes. Your followers, your email list and your buyer data stay first-party and yours. You can email your audience and attach your own Meta or TikTok pixels, with no third-party tool in the middle.

Which marketing tools are free and which are paid?

Your dashboard, ticketing, insights, pixels, wallet and team permissions are free. Email campaigns, push notifications and boosts are paid growth tools you turn on when you want to actively market.

Can I run several events and a team from one page?

Yes. Every event you run lives under one promoter page, and you can add your team with reader, manager or admin access per person, with no shared logins.

Run it all from one page

Create your first event in minutes, free, and keep 100% of what you sell.

Create your event

Free to start. No credit card.