Your venue home,built to fill the floor
A free, always-on page that shows your space the way promoters and fans expect, with a live calendar of every night. Add premium insights, email and push when you want to actively market the crowd you build.
Free to start. No credit card.
★★★★★Trusted by independent venues across Europe.
Your space, shown the way promoters need to see it
Photo, capacity, description, genres and resident-artist chips, all on one clean page. Give bookers everything they check before they confirm a night, without a single email back and forth.
- Photo, capacity and full description
- Genres that place your sound
- Resident-artist chips that build identity
Every night at your venue, in one live calendar
Your public page keeps a live calendar of upcoming shows. Events tagged to your venue appear automatically, so fans always find what is on and never miss the next night.
- Upcoming shows, always up to date
- Events tagged to your venue appear on their own
- One page fans check before they go out
Proof your page fills the room
Views, unique visitors and follower growth with a clear trend and chart, plus traffic sources, URL stats and the pixels behind your ad audiences. Show promoters real reach, not a guess.
- Views, visitors and follower growth over time
- Sources and URL stats: which channels bring the crowd
- Pixels and server-side CAPI for your ad audiences
Turn followers into repeat attendance
Compose a newsletter straight to your venue's audience, or to a CRM segment of it. Announce a residency, a season or a one-off, and send it from your own domain.
- Newsletter composer to your audience and segments
- Your own sending domain, with a deliverability check
- Bring your regulars back, on your terms
Announce a night, reach phones instantly, no ad spend
Send a push to your followers and see the reach count before you hit send. The most direct line to the people who already follow your venue, with nothing spent on ads.
- Push composer with a live follower reach count
- Land on phones the moment a night goes live
- No ad budget, no algorithm in the way
Your regulars, selling the room for you
A venue can run its own ambassador programme: a personal code per ambassador, credits they swap for the rewards you put up, and a sign-up page on your own site.
- A personal code for the people who fill your room
- Credits and rewards you define yourself
- XP, tiers, quests and badges, in your own words
Rise in the app's discovery feed
Boost your venue to climb the Sway discovery feed and get in front of local fans. See your active boosts, score and reach in one table, and boost a night when it matters.
- Climb the in-app discovery feed
- Active boosts, score and reach in one table
- Get in front of local fans on demand
Ask your audience anything, in a form you build
Build a multi-step form in minutes for booking requests, staff applications or feedback on a night. Every answer lands in one screen with its own statistics.
- Multi-step forms you build yourself
- Responses and statistics in one screen
- Free on every plan, Basic included
The assistant that knows your venue
Ask Swapy how the calendar is filling, which campaign to send next, or what a documentation page says. It drafts the newsletter too, and it is free on every plan.
- Answers read from your own calendar and numbers
- Drafts newsletters and reviews the sent ones
- Free on every plan, Basic included
Your venue's own website, running on Sway
Put the venue on its own domain, with a site that reads its calendar, line-ups and tickets from Sway through the API and an admin panel for branding and content. Checkout stays on Sway.
- Your domain, your branding, your content
- Calendar and tickets synced from your Sway page
- Included from Studio
Give staff and resident promoters the right keys
Add your team and resident promoters with the exact access each one needs. Feature-count badges and Crew coverage show at a glance who can do what, with no shared login.
- Members table with feature-count badges
- Reader, manager and admin roles
- Crew coverage for multi-page teams
Included, without the add-on bill
- A free, always-on venue home page
- Resident-artist relations to build your sound
- Traffic sources and UTM breakdown
- Tracking pixels to build ad audiences
- A custom vanity URL for bios and posters
- A venue dashboard with your key numbers
- News posts on your page, with a prefilled push
- A Drive for your files, counted against your storage
- Partners and sponsors on your page, each with their link
A venue home, not just an event listing
The tools that actually market your venue, side by side with the platforms you already know.
| Feature | Sway | Eventbrite | Shotgun |
|---|---|---|---|
| A free, always-on venue home page | |||
| A live calendar of every upcoming night | |||
| Audience analytics: views, visitors, follower growth | |||
| Email your venue's followers directly | |||
| Push notifications to followers, no ad spend | |||
| Discovery feed built for local fans |
Comparison reflects general public positioning and is provided for guidance. Verify current competitor terms before relying on it.
Live in minutes, filling the floor all season
Claim your venue page
Set up your always-on venue home for free. No account needed to start.
Fill in your space
Add your photo, capacity, description, genres and resident artists.
List your nights
Events tagged to your venue land on your live calendar automatically.
Grow your crowd
Turn on insights, email, push and boosts to market the audience you build.
Free to start, premium when you grow
Your venue page, live calendar and team roles are free. Insights, email, push and other growth tools are part of a premium plan you turn on when you want to actively market your crowd.
See pricingGood to know
- Is the venue page really free?
- Yes. Your venue home page, live calendar, resident artists and team roles are free. Premium growth tools like insights, email and push are part of a paid plan you turn on when you want them.
- How does the calendar fill up?
- Events tagged to your venue appear on your public calendar automatically, so upcoming shows stay up to date without you re-listing anything by hand.
- What is premium versus free?
- Insights, email marketing, push notifications, tracking pixels and a custom URL are premium. Your base page, calendar, resident artists and team roles stay free.
- Do I have to sell tickets through Sway?
- No. Your venue page works on its own. When the events at your venue use Sway ticketing, everything links up, but your page and calendar do not depend on it.
- Can my staff and resident promoters help manage the page?
- Yes. Add members with reader, manager or admin roles, and use Crew coverage for multi-page teams, so everyone gets the right keys with no shared login.
Give your venue a home that fills the floor
Set up your always-on venue page in minutes, free, and grow your crowd when you are ready.
Get startedFree to start. No credit card.
