Thai Pop

Thai pop music is a genre of Thai music roughly equivalent to western pop. It emerged during the 1970s–80s, and was during that period known as String music (Thai: เพลงสตริง). It took over mainstream popularity during the 1990s, and has since dominated the Thai music industry.

String's origins lie in American R&B, surf rock artists like The Ventures and Dick Dale, Exotica, rockabilly and country and western brought to Thailand by American and Australian soldiers serving in Vietnam in the late 1950s and early 1960s.