Hyperpop

Hyperpop is a microgenre, characterized by a maximalist or exaggerated take on pop music which may also draw on an eclectic range of influences across dance, hip hop, and electronic music. It first emerged in the mid-2010s and received notoriety once Spotify launched a "Hyperpop" playlist in August 2019 featuring artists such as 100 Gecs, Charli XCX, and Dorian Electra. Many artists associated with the term are either connected to or influenced by the UK label PC Music, owned by producer A.G. Cook. .