Community Culture by The Good Persona

CEE’s first conference dedicated to community-led growth is coming to Budapest.

Brands are no longer built through reach alone.

People expect meaningful relationships, creators are shaping culture and trust, while AI is transforming how ideas are developed and brought to life. The brands that will grow in this new landscape are the ones that understand how to bring these forces together.

September 24, 2026, Community Culture by The Good Persona brings together the people shaping the future of brand building - from marketers and community builders to creators, strategists, founders and creative leaders.

During a full day of keynotes, panel discussions and honest conversations, we’ll explore the three forces redefining modern growth:

🤝 COMMUNITY - BELONG
Because relationships create belonging.
What makes people want to become part of a brand’s world - and what makes them stay? We’ll look at how brands can move beyond audiences and transactions to build genuine participation, loyalty and long-term relationships.

🛠️ AI - ADAPT
Because creativity is being reinvented.

AI is changing how marketing teams think, create and operate. We’ll discuss where technology adds real value, how it is reshaping creative work, and what brands need to protect as speed and efficiency become increasingly important.

🎙️ CREATORS - INFLUENCE
Because trust has changed hands.

Creators are no longer simply media channels. They are storytellers, community leaders and cultural voices with the power to shape how people discover, understand and trust brands. We’ll explore what meaningful creator partnerships look like and why long-term collaboration matters more than short-term visibility.

What can you expect?
✨ International and local speakers
✨ Insightful keynotes and panel discussions
✨ Real examples and practical perspectives
✨ Conversations that go beyond trends and surface-level success stories
✨ Opportunities to meet people facing the same questions and challenges
✨ New ideas you can take back to your team, brand or community

Community Culture is for people working in marketing, brand building, communications, the creator economy and the creative industries, and for anyone interested in how relationships, technology and influence are changing the way brands grow.

This is a space to learn from different perspectives, challenge established approaches and connect with people who believe that the future of growth is not only about reaching more people.

It is about building something they want to belong to.

📅 September 24, 2026
📍 Toldi Cinema, Budapest
🎟️ Tickets are limited. Get yours through the ticket link.

Join us for a day of ideas, connections and conversations about where brands, agencies, creators and communities go from here.

See you at Community Culture. ✨