Create an Event
Create an Event
Events are the core of Sway. You can publish raves, festivals, parties and concerts so the community can discover them, mark interest and buy tickets.
Prerequisites
- Have a Promoter page on Sway.
- Be a Manager or Administrator of that Promoter.
How to open the creation screen
- Open the Settings page or the Explore page → tap the + button.
- Choose Event.
Form fields
Cover image (required)
Tap the camera icon at the top of the form to select a photo from your gallery.
- Recommended: landscape format (16:9 or 4:3), minimum 1 200 × 675 px.
- Accepted formats: JPG, PNG, WebP.
- This image is the main visual shown in event cards and sharing previews.
Event title (required)
The public name of the event.
Publication status
Toggle Published to control whether the event is immediately visible to all users.
- Leave it off (draft) if you want to finish the details before publishing.
- A published event appears in all search results, recommendations and follower feeds.
Event type (required)
Select the type of event from the dropdown:
| Type | Description |
|---|---|
| Festival | Multi-day or large-scale event with multiple artists |
| Rave | Underground dance event (typically warehouse or outdoor) |
| Party | Club night or smaller dance event |
| Concert | Live music performance |
| Other | Any other type of event |
Promoter (required)
Select the Promoter that organises this event from the dropdown list.
Venue (required)
Search and select the Venue where the event takes place.
- Type the name of the venue in the search field to filter results.
- If the venue does not exist yet, create it first.
Start date & time (required)
Tap the start date/time field to open the date picker, then select the time.
End date & time
Tap the end date/time field.
It is recommended to set an end date & time even when not strictly required, so attendees know when the event finishes.
- End date & time is required if you enable the Timetable toggle.
- Only promoters for which you have Manager or Admin permissions appear in the list.
Description (required)
Describe the event: lineup, vibe, theme, dresscode, venue info, links…
- Supports Markdown formatting.
- Use the Preview tab to check the rendered result.
Genres (optional)
Tap Add Genres to associate music genres with this event. Multiple genres can be selected.
Ticket link (optional)
Paste the URL to the external ticket sale page (Resident Advisor, Dice, Shotgun, your own site, etc.).
Location precision (optional)
Add a note to provide more detail on the exact location within or around the venue (e.g. "Area 3", "Hall 2", "10th floor", "Main tent").
Timetable
For multi-day events with multiple stages, enable the Timetable toggle.
- Define multiple days (name, start and end times).
- Add stages (main stage, second stage, outdoor…).
- Schedule artists per slot (once the event is created, in the edit screen).
When the timetable is enabled, the End date & time field becomes required.
Steps to configure a timetable:
- Enable the Timetable toggle.
- Tap Add a Day for each day (e.g. Friday, Saturday, Sunday). For each day set the name, start and end times.
- Tap Add a Stage for each stage.
- Submit the event.
- After creation, open the event in edit mode to schedule artists per stage per slot.
Submitting the form
Tap the Create Event button at the bottom.
What happens next:
- The event page is created on Sway.
- You are automatically added as the Administrator of this event page.
- You are automatically set as a follower of the event.
- If published: the event immediately appears in feeds and recommendations.
After creation
Once the event page is created, you can:
- Edit all details, add artists, manage the timetable, and upload additional images.
- Invite team members to manage the page: Settings → Manage → Edit button → shield icon on the edit screen.
- Share the event page with others so they can follow it.