Create a Promoter
How to create a promoter page on the Sway mobile application.
Create a Promoter Page
A Promoter on Sway represents an event-organising entity: a collective, a label, a company or an individual promoter. To publish events on Sway, you must either create a Promoter page or have Manager or Administrator permissions on an existing one.
How to open the creation screen
- Open the Settings page or the Explore page → tap the + button.
- Choose Promoter.
Why create a Promoter first?
You must have a Promoter page before creating Events.
Events on Sway are always linked to a Promoter. When creating an event, you select the Promoter that organises it — and you must be a Manager or Administrator of that Promoter to do so.
Events on Sway are always linked to a Promoter. When creating an event, you select the Promoter that organises it — and you must be a Manager or Administrator of that Promoter to do so.
Form fields
Cover image (required)
Tap the camera icon at the top of the form to pick a photo from your device gallery.
- Recommended: square image (1:1 ratio), minimum 400 × 400 px.
- Accepted formats: JPG, PNG, WebP.
Promoter name (required)
The public name of your collective, company or project.
Description (required)
A public description of the promoter: history, focus, music genres, contact info, etc.
- Supports Markdown formatting (bold, links, lists…).
- Toggle the Preview tab in the toolbar to see the rendered result.
What to include in a promoter description:
- The music styles or scene the collective focuses on, years of activity or founding story, regular events or residencies.
- Music genres can be assigned after creation from the promoter edit page.
- Social media, website and contact links are not yet available for promoter pages — this feature will be added in a future update.
Submitting the form
Tap the Create Promoter button at the bottom.
What happens next:
- The promoter page is created on Sway.
- You are automatically added as the Administrator of this promoter page.
- You are automatically set as a follower of the promoter.
After creation
Once the promoter page is created, you can:
- Edit all details, add genre tags and social media links from the promoter page.
- Invite team members to manage the page: Settings → Manage → Edit button → shield icon on the edit screen.
- Create events linked to this promoter.
- Share the promoter page with others so they can follow it.