Create an Artist or Venue Page

How to create an artist or a venue page on the Sway web app, and why searching first matters.

Artist and venue pages work the same way, so they are covered together. Both use the same form, with the same fields, apart from the address that only venues ask for.

Before you create

Your page probably already exists. Artists and venues are created automatically when someone publishes an event that credits them, and creating a second one splits your history: past events stay on the old page, followers stay on the old page, and neither page tells the whole story.Use Claim an existing page first.

This matters more here than anywhere else on Sway. The guided setup asks you the question before it offers to create anything, and both forms keep checking as you type: pages that already look like yours are listed under the name field, under Similar existing pages. Read that list before continuing.

Create the page

  1. Open the guided setup and choose I'm an Artist or I'm a Venue. You can also open Manage → Set up a page and pick the same option there.
  2. Choose Create a new page.
  3. Click the Cover image square to pick a file, then crop it.
  4. Enter the Name. If Similar existing pages appears underneath, read it before going on.
  5. Venues only: start typing the Address and pick a suggestion from the list.
  6. Write a Description if you have one. It is optional and editable later.
  7. Tick the confirmation that you accept Sway's Terms & Conditions and Privacy Policy for this page.
  8. Click Create.

What happens next:

  1. The page is created on Sway.
  2. You become its Admin, with full control including inviting other people.
  3. Your acceptance of the Terms and Privacy Policy is recorded against the page, with the version of each document and the moment you agreed.
A good description does more work than the form suggests. For an artist, name the musical universe, the influences, the style, and anything a booker would want to know. For a venue, say what kind of room it is, its capacity, and how to find the entrance. It is what a promoter reads before deciding to book you, and what a punter reads before deciding to come.

Form fields

FieldRequiredApplies toNotes
Cover imageYesBothSquare, JPG, PNG or WebP, 10 MB maximum. Your avatar everywhere on Sway.
NameYesBothYour artist name, or the public name of the room, club or site. Similar existing pages appear underneath as you type.
AddressYesVenuesAutocompleted. Pick a suggestion rather than typing it freehand.
DescriptionNoBothEditable later.

Picking an address suggestion matters: the suggestion carries the coordinates, which is what places the venue on a map and in "near me" searches.

The terms confirmation

Both forms require the organizer Terms and Privacy Policy confirmation before the Create button unlocks. It is recorded per page, with the version of each document and the moment you agreed.

After creation

You are the page's Admin, and the guided setup asks for one more thing: a picture and a description.

The guide treats a page as finished only once it has both. A page with no image and no words is technically live but does nothing for you: it is what a booker or a punter sees when they look you up.

From the mobile app

Both can be created from your phone, with the same fields: artists · venues.

Running the page

Creating it is step one and takes a minute. The two types diverge sharply afterwards, and each has a map of its own: Running an Artist Page for press kits, the twelve contact-email types and why there is no CRM, and Running a Venue Page for the address that puts you on the map and the screens a venue deliberately does not carry. Both list every row in that type's sidebar and the order to touch them.

Create a Promoter Page

How to create the promoter page that your events, your team and your payouts hang off, on the Sway web app.

Claim an Existing Page

How to take ownership of an artist, venue or promoter page that already exists on Sway, from the web app.