Running an Artist Page
An artist page is the public profile of a performer: a DJ, a band, a live act. It sits on sway.events, anyone using the mobile app can follow it, and it is what a booker, a journalist or a punter reads before deciding something about you.
This page is a map. It says what is yours, and in what order to touch it. Every screen named below has a guide of its own, linked from here.
The two differences from a promoter page
An artist page is the only type with Presskits. No promoter, venue or event carries that row. It is the kit you hand to a booking agent or to press: a title, your bio, photos, logos, a rider, videos, and a link you can make public, private or password-protected. It is the reason most people are given an artist page in the first place. See Press Kits.
An artist page has no CRM. There is no contact book on an artist page and no row in the sidebar for one. The CRM is a promoter screen, because it is built out of ticket orders and an artist page never sells a ticket. Your audience on an artist page is your Followers, which is what Email Marketing, Notifications and Insights all work from.
Set it up in this order
- Settings → Main. The picture, Artist Name, the description and the Genres card. This is the part everybody sees.
- Settings → External Links. Streaming and social addresses, then the Contact Emails card at the bottom of the same tab, where each address is filed under one of twelve types so a booker writes to the right one. The tab is artist-only, and it opens on no other page type. Both are covered field by field in Page Settings.
- Subscription, if the free tier is not enough. It is the row that changes how many press kits you can build. See Plans and Billing.
- Presskits. Build the default one before you need it, not the night a promoter asks.
- Permissions, if you are not alone. A manager, an agent, a label. See Team and Permissions.
- News, Notifications and Email Marketing, once you have something to announce.
- Insights and Boosts, to read back what any of it did.
Every row in the sidebar
Row by row, in the order the rail draws them, under the category headings it groups them by:
| Category | Row | What it is for | Guide |
|---|---|---|---|
| General | Dashboard | Read-only landing screen. Followers, upcoming and past events, a 30-day overview and a follower chart. Writes nothing. | — |
| General | Settings | Artist Settings: identity, description, genres, external links, custom URL, payouts, verification, deletion. | Page Settings |
| General | Subscription | The plan this one page is on, and the billing behind it. | Plans and Billing |
| Analytics | Boosts | Every boost the page has received, and how much lift is left in each. | Boosts |
| Analytics | Insights | Views, unique visitors, follower growth, traffic sources, custom-URL clicks and tracking pixels. | Insights |
| Marketing | Email Marketing | Newsletters to your subscribers, from your own sending address. | Email Campaigns |
| Marketing | Notifications | A push to everyone following the artist in the app. | Push Notifications |
| Marketing | News | Posts published to the app's Home feed. | News |
| Content | Presskits | The artist-only screen. Shareable kits with their own assets, links and analytics. | Press Kits |
| Access | Permissions | Permission Management: who is on the page and exactly what each of them can touch. | Team and Permissions |
What you will not find here
No CRM. There is no CRM row on an artist page, and no plan adds one. Your audience here is your Followers.
A Payouts tab that will not pay you for tickets. Settings → Payouts does let an artist page connect a Stripe account, but ticket money is never paid through it: a buyer pays the promoter linked to the event. What that tab is for on an artist page is your share of Sway Partners earnings. Connect Payouts covers the connection itself.
Where to go next
Running a Promoter Page
Run a promoter page in the Sway web app: connect payouts, create events, then reach your audience, plus every row in its sidebar.
Running a Venue Page
What a venue page is for in the Sway web app: the address that puts you on the map, the screens it carries, and the ones it deliberately does not.