How Your Pages Work

Everything you do as an organizer on Sway hangs off a page. A page is a public profile with its own name, picture, description and address, and anyone using the mobile app can follow it. There are three kinds: promoter, artist and venue.

A crew is the fourth thing in this group, and the odd one out. It is not public, nobody follows it, and it appears nowhere on sway.events. A crew is a team that holds several pages at once, under one subscription, one member list and one set of roles.

Events are the fifth kind and they are not covered here. An event is dated, it belongs to a promoter, and it has a documentation group of its own: Create an Event.

Open a page

1. Click Backstage in the left sidebar — or the Sway logo, which lands on the same screen. It is the web app's home: sway.events/backstage, headed Backstage, with Manage your events, artists, venues and promoters. underneath.
2. Click the tab you want: Events, Artists, Venues, Promoters or Crews.
3. Click the page, or the Manage link on its card.

You land on the page's Dashboard, and the left sidebar fills with that page's own rows.

To create one instead of opening it, Set up a page sits in the header of the same screen. Create a promoter page and Create an artist or venue page walk through the forms field by field.

Ask Swapy on Backstage

The Swapy button sits in the Backstage header, left of the documentation and support buttons, and opens the same right-hand panel the other quick tools use. On a phone it is the bottom sheet.

This Swapy is not the one that answers about a page: it answers about your account. It reads which pages you already own, whether an event draft is parked and whether a claim of yours is under review, and it can search the artist, venue and promoter pages that already exist on Sway - the question worth asking before you create anything.

It creates nothing itself. Every answer ends on a button that opens the screen which does the work: the guided setup on the journey it suggests, the claim form for a page it found, or Billing when what you described is a crew. Three rules decide most of its answers:

• an artist, venue or promoter page can be created or claimed;
• an event is never claimed - claim the promoter page that published it and its events follow;
• a crew is not created, it comes with a Studio subscription.

What each type is for

A promoter organises. Events belong to a promoter page and to nothing else, and so does the ticket money: a buyer pays the Stripe account of the promoter linked to that event. You need a promoter page you manage before the event form will accept anything. It is also the only one of the three with a CRM row and a Sale alerts tab.

An artist performs. A DJ, a band, a live act. It is the only type with Presskits, the kit you hand to a booker or a journalist. Like a promoter or a venue, it has an External Links tab for streaming and social addresses, plus contact addresses sorted by what each of them is for.

A venue hosts. It is the only type carrying an Address on its Main tab, and picking that address from the suggestions rather than typing it freehand is what puts the venue on the map. Like a promoter, it has a Partners tab for sponsor logos.

A crew manages. Members, roles, and the pages the crew holds. A crew publishes nothing and sends nothing: no email, no push, no news. It runs the pages, and the pages carry the audience.

Attaching a page to a crew is not a small move: the page runs on the crew's plan from that moment and its own paid subscription is cancelled on the way in. A crew that only needs to read something can ask for access instead, which changes neither the owner nor the plan. Both routes are described in Crews.

Each of the three public types also has a guide of its own, which takes that one type and puts its screens in the order the work happens: Running a Promoter Page, Running an Artist Page and Running a Venue Page. If a page has just been handed to you, start there: it is the shortest way to find out what is now yours. Come back here for the screens all of them share.

Which screens each type has

A page's screens sit in the left sidebar, grouped under category headings. The three public types carry almost the same list. Row by row, in the order the rail draws them, with what it takes to open each one:

Dashboard writes nothing. It is the landing page of all three types and it is read-only from top to bottom: a row of figures that differs per type, then Upcoming Events, Overview (30 days), a Follower Growth chart and a Quick navigation card pointing at Settings, Insights and Permissions. Every figure on it has a screen behind it that owns the real version.

A crew's sidebar is a different list altogether:

Presskits on a crew is built as an index across the artists it holds rather than an editor, though what it does today is worth reading before you send anyone to it, and is covered in Crews. API is the only crew row a plan actually unlocks: it needs Studio or Roster and the API permission together, and holding one without the other leaves it off.

One Settings screen, different tabs

The three public types share the same Settings screen, and the tab bar is where they part company:

• Sale alerts is on a promoter only.
• Partners is on a promoter and a venue.
• External Links opens on all three. A promoter or venue page carries one field an artist page does not, Website, at the end of the Social card.

Everything else on it behaves the same on all three: identity and picture, description, genres and relations, the custom address, payouts, verification and deletion. It is described tab by tab in Page Settings.

A crew's Settings is a far smaller screen: a name, a slug, and a delete button that only the crew owner can reach.

Plans, teams and payouts are per page

Three things people expect to be account-wide are not.

A plan belongs to a page or to a crew, never to you. Four pages on Starter is four subscriptions. A crew is the answer to that: one subscription covering every page attached to it. See Plans and Billing.

A team belongs to a page. Somebody you added to your promoter page has no access at all to your artist page, and each person carries a list of individual permissions rather than a rank. See Team and Permissions.

A payout account belongs to a page too. All three types can connect one, but an event is paid through the single promoter linked to it on the event's own Payouts tab. See Connect Payouts.

The monthly contest

Every month Sway gives €500 to one promoter. The entry card sits at the top of Backstage, above the tabs, and it only appears while an edition is open — so if you do not see it, entries are closed for now.

To be able to enter you need all four of these, which the card lists one by one with a link to the screen that fixes each:

1. a promoter page,
2. an event published with Sway ticketing,
3. a payout account connected and verified — the prize is paid to it,
4. a business established in one of the countries the edition names.

Taking part is free. There is nothing to buy, and the ticket fees your buyers pay are the same whether you enter or not.

You can change your answer for as long as the edition is open. One entry per payout account: several promoter pages under one account still means one entry.

The full rules — who runs the contest, what the jury looks at, what happens to your answer, and how to complain — are at sway.events/contest-rules.

Screens documented elsewhere

Everything in this group

The first five describe one screen each, written once because the three public types share it. The last three take one page type each and walk its own sidebar in working order.