Running a Venue Page

A venue page is the thinnest of the three public page types, and knowing that from the start is worth more than a tour. It has no CRM row, no Presskits row and no ticketing screens at all. If you came here looking for those, they are on a promoter page, on an artist page and on the event respectively, and no plan and no permission adds them to a venue.

What is left is small, and all of it matters.

What a venue page is for

You do not create events on it. An event belongs to a promoter. The promoter opens the event, presses Add a venue, and picks yours from the list, and any venue on Sway can be attached that way, not only ones the promoter manages. There is no event form on a venue page and there never was, so the venue's job starts before an event exists and continues after it.

Four things the page actually does:

It puts you on the map. The Address field on Settings → Main autocompletes as you type. Picking a suggestion is what stores the coordinates; typing the address freehand and saving stores the words and not the position. Get this one field right and everything else on the page is decoration.

It is the address of record for other people's events. Every event a promoter attaches you to shows what you put here. A wrong address is wrong on all of them at once, and correcting it on your page corrects all of them at once too.

It collects an audience that is yours. Followers accumulate on the venue itself across every promoter who has ever run a night in your room, and they stay when the promoter moves on. That audience is what the Email Marketing, Notifications and News rows exist to reach, and what Insights and Boosts measure.

It is a directory entry. Genres, Resident Artists and Promoters are declared on your Main tab, by you, and they are what a booker or a punter reads when deciding whether your room is the right one.

What the sidebar holds

Row by row, in the order the rail draws them, grouped under the headings it shows:

Eleven rows, and none of them is plan-locked in the rail itself. A promoter page adds CRM here and an artist page adds Presskits; a venue gets neither.

Dashboard writes nothing. It is the landing screen, headed Venue Dashboard, and it is read-only from top to bottom. Its one button is Boost this page. A card with the venue's picture, name, city and plan comes first, then four figures: Followers (it opens Insights), Upcoming (it jumps to the list below), Past events and Resident artists (it opens Settings, where they are managed). Next steps follows while something is missing, one row each with the screen that fixes it: Add a picture, Put the venue on the map when the address was typed instead of picked from the suggestions, Write a description and, on Basic, Upgrade the plan. Then Upcoming events, About with the address, the city and the country, a 30-day Overview, Follower growth and Quick navigation. With no upcoming event the list says No upcoming event. Events appear here when a promoter adds your venue to one., because a venue does not create them.

External Links works on a venue page. Streaming and social addresses live on Settings → External Links, with the same two cards an artist page has, plus one field an artist page does not carry, Website, at the end of the Social card. Every link filled in shows as a button on the public venue page; an empty field shows nothing.

The order to touch it

1. Settings → Main: the name, the picture, and above all the Address, picked from the suggestions. Then the description, the genres and the relations. Page Settings covers the whole screen.
2. Settings → Sway Verified: ask for the badge, so people can tell your page from a duplicate. If the page already existed before you did, claim it first.
3. Settings → URL: a custom address for the page. The tab is greyed below the Starter plan, with Upgrade to Starter to unlock this feature., and Plans and Billing explains the ladder.
4. Permissions: add whoever else runs the room, with only what they need. See Team and Permissions.
5. Only then the audience screens, in Reach Your Audience. They are worth nothing until there are followers to reach, and followers arrive through the events other people attach to you.

Where each screen is documented

Creating a venue page in the first place is covered in Create an artist or venue page, and handing one to a team that already exists is covered in Crews.