Create a Promoter
A Promoter on Sway represents an event-organising entity: a collective, a label, a company or an individual promoter. To publish events on Sway, you must either create a Promoter page or have Manager or Administrator permissions on an existing one.
How to open the creation screen
- Open the Create page sheet. Two entry points open the same sheet:
- Explore → the + in the top bar;
- Settings → the floating + at the bottom right.
- Choose Create Promoter.
Why create a Promoter first?
Events on Sway are always linked to a Promoter. When creating an event, you select the Promoter that organises it — and you must be a Manager or Administrator of that Promoter to do so.
Form fields
The form is grouped into three sections: Cover, Identity and About.
Cover image (required)
Tap the image slot at the top of the form and pick a photo from your gallery. The app then opens a cropper locked to a square (1:1) — frame the picture and confirm.
- Minimum 400 × 400 px, so the crop still looks sharp on a large screen.
- Accepted formats: JPG, PNG, WebP.
- The image is uploaded when you submit the form.
Promoter name (required)
The public name of your collective, company or project.
- Maximum length: 500 characters.
Description (required)
A public description of the promoter: history, focus, music genres, contact info, etc.
- Supports Markdown formatting (bold, links, lists…).
- Toggle the Preview tab in the toolbar to see the rendered result.
- Maximum length: 2 000 characters.
- The music styles or scene the collective focuses on, years of activity or founding story, regular events or residencies.
- Music genres can be assigned after creation from the promoter edit page.
- Social media and contact links can be added after creation from the promoter edit page.
Legal confirmation (required)
Above the submit button, a checkbox asks you to confirm that you have the legal authority to bind the page you are creating, and that you accept Sway's Terms & Conditions and Privacy Policy in its name and in your own name personally. Both are tappable links. The form cannot be submitted until the box is ticked.
Submitting the form
Tap CREATE PROMOTER in the bar at the bottom of the screen.
What happens next:
- The promoter page is created on Sway.
- You are automatically added as the Administrator of this promoter page.
- You are automatically set as a follower of the promoter.
After creation
Once the promoter page is created, you can:
- Edit all details, add genre tags and social media links from the promoter page.
- Invite team members to manage the page: open the page, tap the ⋯ menu → Edit, then the manage-access icon in the edit screen's top bar.
- Create events linked to this promoter.
- Share the promoter page with others so they can follow it.