Boosts

Read the boosts a page has received in the Sway web app: active count, boost score, total value, source, tier, strength and how each one fades.

A boost is something a fan buys, not something you configure. Someone opens your page in Sway, pays for a Supporter, Fan or Superfan boost, and the page climbs the rankings for a while. This screen is the receipt book: every boost the page has received, what each one was worth, and how much lift each one still carries today.

Nothing here can be created, edited or deleted. The only control on the screen is a link out to the public page where a boost is bought.


The screen exists on four page types, not five

Page typeBoosts screen
EventYes
PromoterYes
ArtistYes
VenueYes
CrewNo

Crew has no Boosts screen. There is no Boosts row in the crew sidebar and no page behind it, and this is not a permission or a plan restriction. A crew is an internal team, not something a fan can boost. Event, promoter, artist and venue are the only four targets a boost record accepts, and the screen, the endpoint behind it and the permission check all refuse anything else.


Open the screen

  1. Open Manage and click the event or page you want.
  2. Click Boosts in the left sidebar, under the Analytics heading.

The title reads Boosts, with Boosts this page has received underneath, and a Boost this page button at the top right.

The sidebar row is never greyed out and carries no plan lock. Every event, promoter, artist and venue page has it.


Read the three cards

Active boosts counts every boost the page has ever received, minus any that were refunded. Expired ones are counted too, so this figure is always the number of rows in the table below, even when every one of them reads Ended. Read it as a lifetime count, not as "how many are working right now". The card that answers that question is the next one.

Boost score is the lift the page is getting at this moment: each boost's contribution multiplied by its current strength, added up and rounded. It is the only one of the three that falls on its own as boosts fade, and the only one that reflects what a boost is actually doing for you today.

Total received is the sum of what the boosters paid, in euros, across every row. It is a measure of support, not a balance, and the section below explains why the difference matters.


Read the table

Six columns, newest first.

ColumnWhat it shows
DateThe day the boost was bought
SourceApple, Google or Web
TierSupporter, Fan or Superfan
ValueWhat the booster paid, in euros
StrengthA bar and a percentage, from 100% down to 0%
RemainingEnds and a date, Ended, or Fades over time

Apple and Google mean the boost was bought inside the mobile app. Web means it went through the Boost this page link.

The order is fixed and there is no search, no filter, no sorting and no export on this screen. When nothing has come in, the table is replaced by No boosts yet.

On a promoter page some rows carry an extra grey badge reading via followed by an event title. That is covered further down.


Strength runs on two different clocks

Everything depends on whether the boost was bought on an event or on a standing page.

On an event, the boost is timed to the event's start:

  • full strength until seven days before,
  • then a steady slide down to about a third of its strength at the start time,
  • then nothing.

Remaining on those rows reads Ends followed by the date, and Ended once that moment has passed.

On an artist, venue or promoter page there is no date to aim at, so the boost fades instead: it loses roughly half its strength every ten days and keeps halving, approaching zero without ever formally expiring. Remaining on those rows reads Fades over time, and the row stays in the table for good.

Both behaviours are visible at a glance in the Strength column, which is why an old evergreen boost sits at a low percentage rather than dropping off the list.

On a multi-day event, the strength clock stops at the start, not the end.Boost this page stays available until the event is over, so a supporter can buy a boost on the Saturday of a Friday-to-Sunday festival. It is charged, it appears in the table, and it lands at 0% strength immediately. It counts in Active boosts and in Total received and contributes nothing to Boost score. Point supporters at the page well before the doors open, ideally more than a week ahead while boosts are still at full strength.

Total received is support, not a balance

The euros in this table are what the boosters spent, not what you are owed. The screen is a visibility record. Whether a boost also generates a payout is a separate question with its own conditions, and boosts that generate nothing at all look exactly the same here as boosts that do.

A page only earns a share of what its boosters spend once it is verified, has a Stripe account connected with payouts enabled, and has its partner tax details and consent on file. Events inherit that status from the promoter they pay out to. The public boost page states which case applies before anyone pays, in one of three lines:

  • This page receives a share of the boost.
  • This page isn't a Sway Partner yet — your boost only increases its visibility.
  • You manage this page — this boost only increases visibility, no payout is generated.

Money you have actually earned is never shown here. Verification is covered in Claim a page, and the Stripe side in Connect payouts.


Promoter pages roll up their events' boosts

A promoter's Boosts screen is the only one that shows more than its own direct boosts. Alongside boosts bought on the promoter page itself, it lists boosts bought on the events that pay out to that promoter's Stripe account. Those rows carry the via badge with the event title, so the two are never confused. Rows with no badge were bought on the promoter page directly.

The roll-up depends on a connected Stripe account. A promoter with no payout account has nothing to match events against, so its screen shows direct page boosts only, and its Total received looks far smaller than the events suggest. Connecting the account, as described in Connect payouts, is what makes the event rows appear.

Event, artist and venue pages show their own boosts and nothing else.

A screen showing three zeros and "No boosts yet" does not always mean nobody boosted you. The read is allowed for owners and for members who can edit the page's settings or its content. Anyone else, including a member who can only view analytics, still reaches the screen through the sidebar but is refused the data, and the refusal is silent: the cards stay at zero and the empty state appears exactly as it would on a page with no boosts. If the numbers look wrong, check your access on the page before concluding anything.

Send someone to the boost page

Boost this page at the top right opens the public boost flow for this page. On an event it disappears once the event is over.

  1. Click Boost this page. The public page opens, headed Boost followed by the page name, with Push this page up the rankings and help more people discover it. underneath.
  2. Pick a tier. Supporter is €2.99, Fan is €6.99 and carries a Popular badge, Superfan is €14.99. The footnote reads Secure payment via Stripe · prices include VAT.
  3. Read the eligibility line above the button, which states whether the page earns a share.
  4. Click the button at the bottom, which reads Boost followed by the tier you picked. Signing in is required first, and until you are, that button reads Sign in to boost instead.

Payment is handled by Stripe and the boost appears on this screen once it clears. On an event that has already finished, the tier picker is replaced by This event has ended — it can no longer be boosted.

The boost page is public, so the link is worth sharing. Anyone signed in to Sway can open it, which makes the URL usable in a newsletter, a story or a pinned post rather than only as a button inside your admin. One person can buy at most ten boosts on the same page per day across web and mobile together; past that the page answers You've reached today's boost limit for this page. Try again tomorrow. Boosting your own page is allowed and does raise its visibility, but it generates no payout, and the page says so before you pay.

To do thisGo to
Get the page discoverable in the first placePublish an event
Get verified so boosts can earn a shareClaim a page
Connect the Stripe account behind the shareConnect payouts
Set up the promoter that events pay out toPromoter pages
Give a colleague access to this screenManage permissions