Promoter coupons

Create one discount code that works on every event your promoter page is paid for, instead of repeating the same coupon on each event.

The promoter Coupons screen holds discount codes that are not tied to a single event: codes that work on every event you are paid for. One code, every event whose payments land in your account, including the ones you have not created yet.

Open the screen

Open Manage, then click your promoter page.
Click Coupons in the sidebar, under Marketing.

View coupons opens the screen; without it the sidebar row is greyed out rather than hidden. Manage coupons is what draws the buttons: with viewing alone every card is readable and there is no Add Coupon and no ⋮ menu on the cards.

A short line under the title repeats the rule: a promoter coupon applies to any event whose payments go to you, and codes for a single event live on that event's own coupon screen.

Past five coupons the list gains a search field, which matches the code, the name and the description, and a Status filter for active, used up, inactive and expired codes. If the list cannot be loaded, the screen says Could not load the coupons with a Try again button rather than showing an empty list.

Create a promoter coupon

Before the first one exists the screen reads No promoter coupon yet, with a Create a coupon button that opens the same panel as Add Coupon.

Click Add Coupon at the top right. A panel slides in from the right, in four sections: Identity, Discount, Limits and Availability.
Fill in Coupon Name. This is the label you will recognise it by in the list.
Fill in Coupon Code. This is what the buyer types. Only A-Z, 0-9, the underscore and the hyphen are accepted, and letters are capitalised.
Optionally write a Description. The public never sees it.
Pick a Discount Type, Percentage (%) or Amount (€), and enter the value beside it.
Optionally set Min Order (€), Max Uses, Max Tickets and an Expiration Date. The date is read in your computer's time zone, which the hint under the field names, and the ✕ beside it clears it.
Leave Status on Active, or set it to Inactive to prepare a code without opening it yet.
Click Create Coupon.

Codes are unique across the whole of Sway, not only across your own list, so a code another organiser has taken is refused when you press Create Coupon. Prefixing your codes with something of your own avoids the round trip.

The event has to be one you are paid for. The code is checked at payment against the promoter the event pays out to, so it works on a co-organised event only if the money lands with you. On an event whose payouts go to someone else it is refused, with the same message as a code that does not apply.

What a promoter coupon does not do

It does not stack with anything. One code per order, exactly as on an event coupon.

Max Uses counts checkouts, not tickets, and counts across all your events. A single order redeeming the code for four tickets consumes one use. A cap of 50 is 50 orders spread over everything you sell, not 50 per event.

It applies to every ticket type, on every event it reaches. There is no control for narrowing it to a tier.

Sway's service fee does not shrink with it. The fee is worked out from the ticket prices before the code is applied, so the discount comes off your side of the sale.

Edit, archive or delete

Each card shows the discount, a status pill and one sentence saying where the code stands, for example that it works on every event you are paid for until a given date. Used up means a cap is reached and checkout refuses the code until you raise it, which the card would otherwise have called active.

The ⋮ menu on each card carries Edit, Duplicate, Deactivate or Activate, and, depending on whether the code has ever been used, Delete or Archive. Duplicate opens the panel with the same terms under a new code, switched off, so the copy never goes live by accident.

The code, the discount type and the discount value cannot be changed after creation, exactly as on an event coupon: the fields are greyed and the form says so. Everything else stays editable, including Status, which is how you take a code out of service without losing it.

The coupon has	The action offered	What happens
Never been redeemed	Delete	Removed for good, here and at the payment provider
Been redeemed at least once	Archive	Deactivated and kept, because paid orders refer to it

Deleting a coupon that has never been redeemed cannot be undone, and there is no archive to recover it from. If you might want the code back, set Status to Inactive instead.

On a venue page

A venue has the same Coupons screen, and a venue coupon applies to every event held at that venue rather than to the events you are paid for. The line under the title and the empty screen, No venue coupon yet, say so. Everything else on this page, from the four sections of the panel to archiving a used code, works the same way.

Where the rest lives

To change	Go to
A code for one event only	Coupons
A personal code per ambassador, with the discount set per event	Ambassadors
Who can see or manage coupons	The promoter's Permissions screen, see Manage Permissions
Where the money lands	Connect payouts

Scanners

Set up door scanners for an event in the Sway web app: anonymous and user scanners, one-shot pairing links, and revoking access.

Service Fee

How the Sway service fee on tickets works: 3% of the ticket price plus €0.30 per paid ticket, paid by the buyer, what you receive, and the cards Stripe charges more for.