Page Settings

Promoter, artist and venue pages are edited on the same screen. The heading changes, one or two tabs differ, and everything else behaves identically, so this page describes all three at once and names the differences where they are.

Events are not covered here. They have their own screen, with their own dates, stages and ticketing, described in Event settings.

Open the settings screen

1. Open Manage, then click your page.
2. Click Settings in the left sidebar.

The heading reads Promoter Settings, Artist Settings or Venue Settings, with Manage promoter information., Manage artist information, relations and links. or Manage venue information and relations. underneath. On a page still on the Basic plan an Upgrade button sits at the top right, and hovering it reads Upgrade your plan to unlock premium features.

Which tabs each page type has

The order is not the same on the three: a promoter reads Main, External Links, Payouts, Sale alerts, Partners, URL, Sway Verified, Danger zone, while an artist and a venue put URL before Payouts. On a narrow screen only the first tabs stay in the bar and the rest move into a More dropdown at its right end.

Two tabs can sit in the bar without opening. URL is greyed below the Starter plan, with the tooltip Upgrade to Starter to unlock this feature., and plans are covered in Plans and Billing. External Links is greyed on promoter and venue pages, with the tooltip This feature will be available soon., and on those two types it is a placeholder rather than a permission problem: no plan and no role opens it. On an artist page the same tab works normally.

Main tab

The identity card

The card is titled Identity and holds the picture and the name.

Click the square to pick an image, or drop a file straight onto it on a computer, then crop it. The hint under it states the rule: JPG, PNG or WebP. Max 10 MB. Hovering the square reads Upload image.

The name field is Promoter name, Artist Name or Venue name depending on the page, and it is required.

Venues also carry an address. The Address field autocompletes as you type; pick a suggestion rather than typing it freehand, because the suggestion is what places the venue on a map.

The Verified badge is a display, not a switch. Artist and venue pages show a Verified pill in this card once the page has been verified. It cannot be turned on here and it is never written by the Save button. It is set for you when a claim on the page is accepted, which is what the Sway Verified tab is about, described below.

Description

A Markdown editor with the placeholder Describe the promoter..., Describe the artist... or Describe the venue.... It is what a booker reads before deciding to work with you, and what a punter reads before deciding to come.

Genres, resident artists and promoters

Below the two cards sit the relation lists, which differ per type:

Each list is a card with a button in its header and the current entries as chips below, each carrying an ✕ that unlinks it. The button reads Add genre on every genre card, Add on a promoter's resident artists, and Add artist or Add promoter on a venue. It opens a search dialog titled Add a genre, Add a resident artist or Add a promoter: type, pick a row, click Add. Empty lists read No linked genre., No resident artist. or No linked promoter.

The artist picker is filled once, in alphabetical order, and holds the first 200 artists. Searching in it narrows that list rather than asking the server, so an artist further down the alphabet is not found. Add them from the artist's own side, or from the event's line-up.

Save the tab

1. Edit the picture, the name, the description, and the address on a venue.
2. Click Save at the bottom right of the tab.
3. A confirmation appears: Changes saved on an artist or a venue, Promoter updated on a promoter.

The two halves of this tab do not save together. Save writes the name and the description, plus the address on a venue. Everything in the chip lists is written the moment you click: adding or removing a genre, a resident artist or a promoter takes effect immediately, with no confirmation step and no undo, and each one confirms with its own toast. If one of those fails, the chip stays where it was and nothing is said, so check the list again after a removal that seems not to have happened.

External Links tab

Artist pages only. Twelve address fields, in this order: Spotify, SoundCloud, YouTube, Apple Music, Deezer, Bandcamp, Tidal, Instagram, TikTok, Facebook, X / Twitter and Wikipedia. Each carries an example address as its placeholder. Leave the ones you do not use empty; they are dropped rather than stored blank.

Saving rewrites what you typed. Tracking parameters are stripped from every address on the way in, and the cleaned version is put back in the field, so a link copied out of a social app comes back shorter than you left it. That is the version stored and published. The confirmation reads External links saved.

Contact emails

The Contact Emails card at the bottom of the tab holds a list of addresses, each with a type beside it. Click Add email, choose the type, type the address. The ✕ at the end of a row removes it. With none, the card reads No contact emails.

Twelve types are offered: General, Booking, Press, Management, A&R, Radio, Distribution, Touring, Label, Publishing, Information and Professional.

Two of them, General and Professional, read almost the same. Pick one of the two as your catch-all and use it consistently, so a booker reading the page is never choosing between two addresses that mean the same thing.

The tab has its own Save button, separate from the one on Main.

URL tab

Two addresses and a QR code. Greyed below the Starter plan on all three page types.

Permanent URL is the address the page always answers on. It never changes and cannot be removed. The button beside it copies it.

Custom URL is a short readable address you choose, shown with an Active or Inactive pill once it exists.

1. Open the URL tab.
2. Type the address you want in the field, after the sway.events/artist/, sway.events/venue/ or sway.events/promoter/ prefix.
3. Wait for the line under the field to report the address free.
4. Click Create custom URL, or Update if you are changing one you already have.

The field lowercases capitals as you type, drops anything outside a-z, 0-9 and the hyphen, and collapses doubled hyphens into one. A counter on the right tracks the length. The address must start with a lowercase letter, end with a letter or a digit, and be 3 to 80 characters long, so 2026-tour and nye- are both refused despite using nothing but accepted characters.

A QR Code card appears below once a custom address exists, and See URL stats in Insights → takes you to the clicks it collected, covered in Insights.

Delete removes the custom address, behind a Delete custom URL? dialog stating This action cannot be undone. Anything already printed or posted with that address stops working, and the permanent URL is unaffected.

Payouts tab

Present on all three page types. It connects a Stripe account to the page, and reports whether Stripe has cleared it with three separate indicators.

The full procedure, what each indicator means and why an event can have ticketing switched on and still take no money are in Connect Payouts. Which promoter is paid for a given event is decided on the event itself, on its own Payouts tab, described in Event settings.

Sale alerts tab

Promoter pages only, and it says what it is for at the top: Get notified when a ticket sale is validated for this page.

It comes in three parts. Notify me with push is yours alone and saves as soon as you flip it. Telegram sends the alerts to chats shared by the whole page, for everybody. Page settings is shared too, and holds Cadence, Digest window and Include free orders behind a Save button; people who cannot change them see the values with the note Only managers can change these settings.

The identical tab on an event, described option by option, is under Sale alerts in Event settings.

Partners tab

Promoter and venue pages. A wall of sponsor and partner logos, and the subtitle says exactly where they surface: Add your partners' logos. Only the logo is shown on your app's Partners screen — the name is just for your reference.

1. Click the dashed square marked Add logo and pick an image.
2. Fill in Name. It is only ever seen by you.
3. Fill in Website (optional) if the logo should be tappable.
4. Click Add partner.

Both the name and the logo are required, and the form says which is missing. Existing rows keep their address editable in place, with a small button beside it to save the change. The bin at the end of a row removes the partner behind a Remove this partner? confirmation. With none, the tab reads No partners yet. Add your first one above.

Sway Verified tab

Present on all three page types. Once the page is verified it opens with a Sway Verified banner reading This page is officially verified on Sway. Below that, verified or not, a Page information card names the Type and the Page.

This tab is the claim form, not a separate verification route. It sends the same request as Claim an existing page, into the same queue read by the same people, and an accepted claim is what turns the badge on: accepting it hands the page to whoever asked and marks it verified in the same move. Being claimed and being verified are one operation under two names.

On a page not yet verified the form sits under Request verification: an Evidence box, marked optional and capped at 2 000 characters, and a Proof document, also optional, dropped or picked, described as PDF, image, or document — max 10 MB.

You cannot claim a page you already manage, and this tab lives inside a page you manage. The permission that puts Settings in the sidebar is the same one a claim is refused on, so a request sent from here is turned away instead of queued, with the reason shown above the button. On a page that is already yours the form is present but has nothing to do. If such a page is unverified and you want the badge, ask support rather than this form.

View history appears as soon as the page has any claim behind it, and lists them all, including ones other people submitted. Each row carries its date, the evidence written with it, and a status of Pending, In review, Rejected or Accepted.

Reviewing claims other people make on your pages is in Claim & Verify a Page.

Danger zone

Visible to the page owner only. It holds one action, Delete this page, under a line warning that deleting the page, named in full, is permanent and cannot be undone.

1. Open the Danger zone tab.
2. Click Delete.
3. Type the page name exactly as it appears, including capitals and punctuation. The dialog shows you the exact string to type.
4. Click Delete.

The confirm button stays inert until what you typed matches the name character for character. That is the only safeguard, and it is deliberate.

A page with paid orders behind it cannot be deleted. The button is disabled and a line under it reads This promoter cannot be deleted because paid orders are associated with it., or the same sentence naming the artist or the venue. There is no override in the interface.

With view-only access

If your role on the page grants viewing but no editing, every tab still opens and every value is still readable, with all controls disabled: no upload, no ✕ on the chips, no Save. Danger zone does not appear at all, since it belongs to the page owner.

Who may edit what is set on the page's own Permissions screen, described in Team and Permissions. The mobile equivalent is Manage Permissions.

Creating pages, rather than editing them, is covered in Create a Promoter Page and Create an Artist or Venue Page.