Event Dashboard

The dashboard is the landing page of every event and the screen an organiser opens most. It answers one question: where does this event stand right now.

Nothing on this screen is editable. Every figure is a read-out and every link sends you to the screen that owns it. The only action in the header is Boost this page, which leaves the admin for the public boost flow and disappears once the event is over.

Open the dashboard

1. Open Manage, then click your event.
2. From anywhere inside the event, click Dashboard, the top row of the sidebar.

If the page answers Access Denied, your account holds no permission on this event. Someone who manages it has to add you — see Permissions.

Read the status banner

The banner at the top carries the cover image, the title, the dates and up to three badges.

On the right sits a counter: N days to go before the event, Live Now while it runs, Event ended afterwards.

Read the stats bar

The row of four figures under the banner has two forms, and which one you get depends on the Sway Tickets switch in Settings → Main. Selling through Sway replaces the audience figures with sales figures.

Selling through Sway Tickets

Not selling through Sway Tickets

Read the ticket types table

Ticket Types appears only when the event sells through Sway and has at least one ticket type. Manage → opens the ticketing screen, which is where they are created and edited.

Stock is always counted in tickets, never in purchases. A type selling in pairs with 40 pairs left reads 80 / 100, not 40 / 50. Hover the first number for the full breakdown, which names every figure as it goes: 80 available · 4 pending · 16 sold / 100 capacity. A type with no limit shows ∞.

An amber dot with a number sits before the stock when checkouts are in flight. Those are people at the payment step: their tickets are held, so they are gone from Stock but not yet counted in Sold. They return to stock on their own if the checkout is never completed.

Status badges

One badge per row, and the first condition that matches wins:

1. Inactive — the type is switched off, whatever its dates say
2. Sale ended — its sale end time has passed
3. Not yet on sale — its sale start time has not been reached
4. Active — on sale now

The badge re-checks itself about once a minute while the page stays open, so a sale opening or closing flips it without a reload.

Read the recent orders

Recent Orders lists the five most recent, with View all → to the full list. The card is absent until the event has an order.

Buyer emails are masked by default, which keeps a shoulder in a production office from reading a customer list off your screen. To read one:

1. Click the eye icon in the Email column header. It is labelled Show emails.
2. Read the addresses, then click it again (Hide emails) to mask them.

The choice lasts as long as you stay on the page and resets on the next visit.

Order is a short reference linking to the order itself. Amount is net, on the same basis as Total Revenue. Status is one of Paid, Completed, Pending, Refunded, Failed, Canceled or Expired. Time counts back from now.

Read the rest of the page

Event Information repeats Starts, Ends and the Description, plus the ticket link, labelled Sway Tickets when it points at your Sway checkout and External Tickets when it points at your own ticketing.

Quick Stats covers the Last 30 days, capped at event end, so a finished event stops accumulating views instead of drifting toward zero.

• Page Views — views and unique visitors.
• Top Traffic Source — the busiest source other than direct traffic, falling back to direct when nothing else sent anyone, and No data yet when there is nothing at all.
• Sales (all time) — revenue and orders, on the ticketing events only. This block ignores the 30-day window that the ones above it obey.
• Sway Link — total clicks and unique clicks, on events that have a custom link. Set one up in Settings → URL.

Full insights → opens the full analytics screen, where the same data comes with a date range you control.

The right-hand column follows the same split as the stats bar. Community and Quick Navigation are always there; Lineup joins them only when the event sells through Sway.

• Community shows Going, Interested and Guestlist. On an event selling through Sway it also carries a check-in bar, once the guestlist has names.
• Quick Navigation is a grid of tiles. Settings, Artists, Guestlist and Permissions are always present; Tickets, Orders, Coupons and Scanners are added when the event sells through Sway. Every tile except Settings carries a live count.
• Lineup repeats the artist count, with Manage → to the lineup itself.

Where each figure is changed

The dashboard reports. These screens decide.

Being able to take money also needs a payout account on the promoter page, which is separate from all of the above: see Connect payouts.