Running a Promoter Page
A promoter page is the busiest of the three public page types. Events belong to it, ticket money is paid into its account, and it is usually the page your colleagues get added to. If you manage only one page on Sway, this is the one.
This is a map, not a manual. It puts the screens in the order the work actually happens and points at the page that describes each one properly.
If you have no promoter page yet, start with Create a Promoter Page, or claim the existing one if somebody has already credited you on an event.
The order the work happens
- Connect payouts, before anything is announced.
- Create the event, build its line-up, price its tickets, publish it.
- Tell people, then read what they did.
A plan, a team, a custom URL and verification can all wait until one of those three needs them.
1. Connect payouts
Sway never holds your money. A buyer pays your own Stripe account, and that account is attached to the promoter page, not to the event and not to you.
Open your page, then Settings → Payouts, and press Connect this page to Stripe. When you come back, the tab shows three separate indicators: Details submitted, Charges enabled and Payouts enabled. The middle one is what selling requires. The full walkthrough is in Connect Payouts.
2. Create events
Events are not rows in the promoter sidebar. They live under Manage pages → Events, and each one opens a sidebar of its own. When you create one you choose which promoter organises it, and that single choice decides the payout account, the plan the event inherits and who on your team can see it.
| To do this | Go to |
|---|---|
| Set up the event and its dates | Create an Event |
| Add the artists and build the timetable | Line-Up |
| Build, price and sell tickets | Selling Tickets |
| Put it live | Publishing |
3. Reach your audience
Six screens sit under Marketing and Analytics in the promoter sidebar: three that send something (Email Marketing, Notifications, News) and three that report what people did (Insights, CRM, Boosts). All six work on people already attached to the page: followers, buyers and presale registrants. What each of them reaches, and which permission opens it, is laid out in Reach Your Audience.
CRM is the one worth knowing about early, because it is the only screen in this group a promoter has and an artist or venue page does not. Nobody fills it in: it builds itself from ticket sales, from follows, from people marking themselves interested, and from presale registrations. It needs a Starter plan.
Every row in the sidebar
Row by row, in the order the rail draws them, with what it takes to open each one:
| Sidebar row | Category | What opens it | Where it is described |
|---|---|---|---|
| Dashboard | General | Nothing, it is always open | Read-only, and covered below |
| Settings | General | A permission | Page Settings |
| Subscription | General | A permission | Plans and Billing |
| Boosts | Analytics | Nothing, it is always open | Boosts |
| Insights | Analytics | A permission | Insights |
| Email Marketing | Marketing | A permission | Email Campaigns |
| CRM | Marketing | A permission and Starter | CRM |
| Notifications | Marketing | A permission | Push Notifications |
| News | Marketing | A permission | News |
| Permissions | Access | A permission | Team and Permissions |
Payouts is not a row. It is a tab of Settings, which is where people most often go looking for it.
What the Dashboard tells you
Dashboard is the screen you land on and it writes nothing. Four figures across the top, Followers, Events, Upcoming and Revenue, then Upcoming Events, Overview (30 days), Activity, a Follower Growth chart and a Quick navigation card pointing at Settings, Insights and Permissions. Every figure on it has a screen behind it that owns the real version.
Three buttons sit in its header: Upgrade while the page is on Basic, Settings, and Boost this page, which leaves the admin for the public boost page.
What only a promoter has
Beyond the CRM row, two things on Settings are specific to this type:
- Sale alerts is a promoter-only tab. It sets how you are told about a ticket sale: a grouped digest at a chosen interval or one message per sale.
- Resident Artists sits on the Main tab, next to Genres, and links the artists you programme regularly to the page. Like genres, adding and removing one is written immediately, with no save and no undo.
Partners, the sponsor logo wall, is shared with venue pages. External Links sits in the tab bar greyed out: it opens on artist pages only. All of it is described tab by tab in Page Settings.
Your team is per page
Somebody added to your promoter page has no access at all to your artist page, and each person carries a list of individual permissions rather than a rank. The Permissions row is where you grant them, and it also carries the banners for crew invitations and event co-organizer invitations. See Team and Permissions.