Reach Your Audience

Seven screens sit in this group and they do two jobs. Three of them send something to people who already follow you. Three of them report what those people did. The seventh addresses a different audience entirely.

None of them goes looking for an audience you do not have yet. Every one works on people already attached to one of your pages: followers, buyers, presale registrants, and the bookers you hand a link to.

They are scattered across four sidebar categories and five page types, and no page type carries all seven. That is what this page is for.

How to find them

1. Open Manage pages in the admin sidebar.
2. Click the event, promoter, artist or venue page you want.
3. Look under Marketing and Analytics in the left sidebar. Two of the seven sit elsewhere, listed in the sidebar map below.

The three that send

Email Marketing is a newsletter. You write it once, pick an audience, test it on yourself, then send or schedule it. The subscriber list it draws on belongs to the page, and people who have unsubscribed are excluded from every send.

Notifications is a push notification: short, it interrupts, and tapping it opens your page or your event inside the Sway mobile app. It goes to followers of the page, and on an event you choose between the event's own audience and that audience plus the promoter's followers.

News is a small blog attached to a page. A published post lands in the app's Home feed, and that is the whole of its distribution.

The three that report

Insights answers how many people saw the page, where they came from and, on an event, what they bought and how many of them walked through the door. Almost all of it is read-only.

CRM is the contact book behind a promoter page. Nobody fills it in: it builds itself from ticket sales, from fans marking themselves interested or going, from follows and from presale registrations.

Boosts is a receipt book. A boost is something a fan buys to push your page up the rankings, so nothing on this screen can be created, edited or deleted.

And one for a different audience

Presskits builds the page you hand to a booker or a journalist: bio, music, photos, technical rider, one address to reply to. Each kit carries its own link and its own view counter. It belongs to an artist page and to nothing else.

Which page types carry which screen

Insights is not the same screen everywhere. A promoter, artist or venue page gets four tabs. An event gets eight, because half of them are built on ticket orders and door scans, which the other page types do not have.

There is no artist CRM and no venue CRM. An artist or venue page that sends email works from its own subscriber list instead of from a contact book.

A crew sends nothing and measures nothing. Its sidebar carries no email, no push, no news, no CRM, no Insights and no Boosts row. A crew manages the pages, and the pages carry the audience. It does have a Presskits row, headed Roster Presskits with Manage presskits for all artists in your roster. underneath, but that screen does not list anything yet. Work from each artist's own Presskits screen, which is where every press kit action lives anyway.

Where each row sits

Live Check-ins is not a screen of its own. It opens Insights on its check-ins tab, which is where the live door dashboard lives. Expect it never to highlight as the current page.

What a plan changes

CRM is the only row in this group with a plan lock in the sidebar. Below Starter it is greyed out and hovering it reads Upgrade to Starter to unlock this feature. An event has no plan of its own and borrows the best one among its promoters, so upgrading the promoter opens the event view too.

Notifications shows a plan comparison instead of the composer when the page behind it has no sending allowance, and sending is metered per month. An event draws on its promoter's allowance rather than holding one of its own.

Email Marketing opens on every plan. What the plan changes is how many contacts the page may hold, and the Contacts tab tracks that for you: a Subscribers card counting what the page holds against its ceiling, a bar that turns amber and then red as you approach it, and the number still remaining below. Reach the ceiling and the import card disappears, leaving the warning Contact limit reached. Upgrade your plan to import more contacts.

News and Boosts carry no plan lock at all. Their sidebar rows are never greyed for plan reasons on any page type.

Presskits is the one screen in the group with limits worth reading in advance: how many kits an artist page may hold, and how many photos, logos, riders and videos go in each. They run from a single kit on the free plan to uncapped on the top one, and the full ladder is on the Press Kits page.

Who can open each screen

Six of the seven carry a permission on their sidebar row. Boosts carries none. Its row is never greyed for a right you lack, and the screen opens for anyone holding any permission at all on the page, which fits what it shows: a read-only receipt book with nothing to change.

A row you may not use is greyed out rather than hidden, so the menu reads the same to everybody. What it does not always do is tell you why. A row greyed for a plan reason says so: hovering CRM below Starter reads Upgrade to Starter to unlock this feature. A row greyed because of a permission says nothing useful, showing the row's own name on the narrow sidebar and no tooltip at all on the wide one. Take a grey row with no explanation as a right nobody has granted you yet.

Reading and sending are separate rights, and the Permissions screen groups them that way: Email holds View emails, Send emails and Manage contacts, Analytics holds View analytics and Export analytics, and CRM holds View CRM, Manage CRM and Export CRM. Someone with the viewing right alone reads every campaign and every contact and finds every button disabled.

The row and the screen behind it do not always agree, in either direction. Insights opens for anyone holding any permission on the page, so its row can read grey while the screen itself would let you in. Notifications runs the other way: the row lights up on View notifications, but the composer sits behind Send push, and without that one the screen answers You must be a manager or admin to access this page.

Grant what a colleague needs on the page's own Permissions screen, described in Manage Permissions.

The seven screens