Create an Event
Events are the core of Sway. You can publish raves, festivals, parties and concerts so the community can discover them, mark interest and buy tickets.
Prerequisites
- Have a Promoter page on Sway.
- Be a Manager or Administrator of that Promoter.
How to open the creation screen
- Open the Create page sheet. Two entry points open the same sheet:
- Explore → the + in the top bar;
- Settings → the floating + at the bottom right.
- Choose Create Event.
Form fields
The form is grouped into six sections: Cover, Identity, When, Where, Who and Publication.
Cover image (required to publish)
Tap the image slot at the top of the form and pick a photo from your gallery. The app then opens a cropper locked to 16:9 — frame the picture and confirm. This image is the main visual on event cards and in sharing previews.
- Minimum 1 200 × 675 px, so the crop still looks sharp on a large screen.
- Accepted formats: JPG, PNG, WebP.
Title (required)
The public name of the event.
- Maximum length: 500 characters.
Publish Event
Toggle Publish Event to control whether the event is immediately visible to all users.
- Leave it off (draft) if you want to finish the details before publishing.
- A published event appears in all search results, recommendations and follower feeds.
Event type (required)
Tap one of the type chips:
| Type | Description |
|---|---|
| Festival | Multi-day or large-scale event with multiple artists |
| Rave | Underground dance event (typically warehouse or outdoor) |
| Party | Club night or smaller dance event |
| Concert | Live music performance |
| Other | Any other type of event |
Promoter (required)
Tap Select promoter and pick the promoter that organises this event.
Venue (required)
Tap Select venue and search for the place the event happens.
- Type the name in the search field to filter results.
- If the venue does not exist yet, create it first.
Start Date & Time (required)
Tap the field to open the date picker, then pick the time.
End Date & Time
Tap the field to open the date picker, then pick the time.
It is recommended to set an end date & time even when not strictly required, so attendees know when the event finishes.
Description (required)
Describe the event: lineup, vibe, theme, dresscode, venue info, links…
- Supports Markdown formatting.
- Use the Preview tab to check the rendered result.
- Maximum length: 2 000 characters.
Genres (optional)
Tap Select Genres to associate music genres with this event. Multiple genres can be selected.
Tickets Link (optional)
Paste the URL of the external ticket sale page (Resident Advisor, Dice, Shotgun, your own site, etc.). The event page then shows a Buy tickets button that opens that page.
Sway adds utm_source=sway-app, utm_medium=referral and
utm_campaign=event-page to the link it opens, so the visit shows up in your
ticketing's analytics, unless the link already carries UTM tags.
Location Precision (optional)
Add a note to provide more detail on the exact location within or around the venue (e.g. "Area 3", "Hall 2", "10th floor", "Main tent").
Timetable
For multi-day events with multiple stages, turn on Enable Timetable.
- Define multiple days (name, start and end times).
- Add stages (main stage, second stage, outdoor…).
- Schedule artists per slot (once the event is created, in the edit screen).
With the timetable on, End Date & Time becomes required.
Steps to configure a timetable:
- Turn on Enable Timetable.
- Tap Manage days and add one entry per day (e.g. Friday, Saturday, Sunday), each with its name, start and end times.
- Tap Manage stages and add one entry per stage. At least one day and one stage are required — the form says so if either is empty.
- Submit the event.
- After creation, open the event in edit mode to schedule artists per stage per slot.
Legal confirmation (required)
Above the submit button, a checkbox asks you to confirm that you have the legal authority to bind the page you are creating, and that you accept Sway's Terms & Conditions and Privacy Policy in its name and in your own name personally. Both are tappable links. The form cannot be submitted until the box is ticked.
Submitting the form
Tap CREATE EVENT in the bar at the bottom of the screen.
What happens next:
- The event page is created on Sway.
- You are automatically added as the Administrator of this event page.
- You are automatically set as a follower of the event.
- If published: the event immediately appears in feeds and recommendations.
After creation
Once the event page is created, you can:
- Edit all details, add artists, manage the timetable, and upload additional images.
- Invite team members to manage the page: open the page, tap the ⋯ menu → Edit, then the manage-access icon in the edit screen's top bar.
- Share the event page with others so they can follow it.